The Project
When
Five Guys Burgers & Fries wanted to develop a mobile app, they reached out to their friends at Solertium. Longtime fans (you've had their burgers, right?), we were excited to work with them again on such an exciting project. We partnered up with the talented team at
OLO, and took advantage of their great API to integrate the app with the
Five Guys online ordering site. Local agency
Howell Creative Group gave an assist on the visual look and feel, suggesting changes to the menu graphics that had been created for the online ordering site. Launching on the open Android platform first enabled us to quickly share releases and incorporate feedback from a broad internal audience. We hope you enjoy skipping the line and ordering your burgers with this app!
UPDATE: Thanks to the team at Google for featuring the Five Guys Android App in the Android Marketplace!
The Work
We knew the Five Guys app would be very popular as soon as it was released in the
Market, so we spent a lot of time working with testers at Five Guys and OLO getting the user experience right. (Yes, a lot of burgers had to be eaten, but we were all willing to make that sacrifice.) The
Android platform is exceptional for this broad user-engagement model, because it is very easy for testers to download the pre-release app from a private web site.
We used
Assembla to coordinate the work of the Five Guys, OLO and Solertium teams, and relied as usual on
Gerrit Code Review for patch submission and approval. The app launched with the ZenDesk Android
drop box for help desk support, and
Flurry Analytics for usage reporting.
After a few feedback cycles with the Android app, the iOS app for iPhone, iPad, and iPod Touch was launched.
The Partners
Steve Teller, Josh Murrell, Zerrick Pearson, Andrew Murray, Noah Glass, Evan Sanchez, John Thomas, Will Laurance, Rob Heittman, Alison Heittman, Carl Scott, Five Guys, OLO, Solertium, Howell Creative Group